WineROI Technical Architecture Document
Executive Summary
This document outlines the technical architecture for WineROI, a mobile application designed to provide restaurant diners with instant wine value assessment. The architecture is designed to support the core functionality of providing real-time wine value comparisons while enabling a discreet, efficient user experience in restaurant settings.
The technical solution employs a microservices architecture that balances immediate MVP needs with future scalability. It leverages modern cloud infrastructure, a React Native mobile frontend, and a robust backend capable of handling the data requirements for wine pricing, restaurant information, and user contributions.
This architecture addresses the unique challenges of WineROI, including the need for offline functionality in restaurant environments with potentially poor connectivity, discreet usage patterns requiring rapid response times, and the crowdsourced data model that will grow in value over time.
System Architecture Overview
Architecture Principles
The WineROI architecture is guided by the following principles:
- User-First Design: Optimize for speed, discretion, and minimal interaction in restaurant settings
- Progressive Enhancement: Start with core value features and expand functionality over time
- Data Integrity: Ensure wine pricing information is accurate, current, and properly attributed
- Offline Capability: Provide core functionality even in limited connectivity environments
- Scalable Foundation: Build infrastructure that can grow with user adoption and data volume
High-Level Architecture
WineROI employs a microservices architecture with the following major components:
graph TB
%% Client Layer
subgraph "Client Layer"
MobileApp["WineROI Mobile App<br>(iOS/Android)"]
AdminPortal["Admin Portal<br>(Web)"]
end
%% Edge Layer
subgraph "Edge Layer"
APIGateway["API Gateway"]
CDN["Content Delivery<br>Network"]
end
%% Service Layer
subgraph "Core Services"
WineService["Wine Service"]
RestaurantService["Restaurant Service"]
ValueService["Value Assessment<br>Service"]
UserService["User Service"]
ContributionService["Contribution Service"]
SearchService["Search Service"]
end
%% Infrastructure Services
subgraph "Infrastructure Services"
AuthService["Authentication<br>Service"]
AnalyticsService["Analytics Service"]
NotificationService["Notification<br>Service"]
end
%% Data Layer
subgraph "Data Layer"
WineDB[(Wine Database)]
RestaurantDB[(Restaurant<br>Database)]
UserDB[(User Database)]
ContributionDB[(Contribution<br>Database)]
SearchIndex[(Search Index)]
Cache[(Distributed Cache)]
end
%% External Systems
subgraph "External Systems"
WinePricingAPI["Wine Pricing<br>APIs"]
MapsAPI["Maps API"]
AnalyticsAPI["Analytics<br>Platform"]
end
%% Connections
MobileApp --> APIGateway
MobileApp --> CDN
AdminPortal --> APIGateway
APIGateway --> CoreServices
CoreServices --> InfrastructureServices
WineService --> WineDB
WineService --> Cache
WineService --> WinePricingAPI
RestaurantService --> RestaurantDB
RestaurantService --> Cache
RestaurantService --> MapsAPI
ValueService --> WineDB
ValueService --> RestaurantDB
ValueService --> Cache
UserService --> UserDB
UserService --> Cache
ContributionService --> ContributionDB
ContributionService --> WineDB
ContributionService --> RestaurantDB
SearchService --> SearchIndex
SearchService --> Cache
AnalyticsService --> AnalyticsAPI
%% Grouping
CoreServices["Core Services"] -.-> WineService
CoreServices -.-> RestaurantService
CoreServices -.-> ValueService
CoreServices -.-> UserService
CoreServices -.-> ContributionService
CoreServices -.-> SearchService
InfrastructureServices["Infrastructure Services"] -.-> AuthService
InfrastructureServices -.-> AnalyticsService
InfrastructureServices -.-> NotificationService
Key Components
Client Applications
Mobile Application
- Cross-platform (iOS/Android) using React Native
- Optimized for one-handed operation and discreet use
- Supports offline functionality with local data caching
- Dark mode by default for low-light restaurant environments
Admin Portal
- Web-based administrative interface
- Content management for wine and restaurant data
- User contribution moderation
- Analytics and reporting dashboard
Core Services
Wine Service
- Manages wine catalog and retail pricing information
- Integrates with external wine pricing APIs
- Handles wine data normalization and verification
Restaurant Service
- Manages restaurant information and wine lists
- Provides geolocation-based restaurant discovery
- Tracks wine list freshness and update history
Value Assessment Service
- Calculates wine value ratings based on markup algorithms
- Compares restaurant prices to retail benchmarks
- Provides historical pricing analysis
User Service
- Manages user profiles and preferences
- Handles authentication and authorization
- Tracks user history and saved items
Contribution Service
- Processes user-contributed wine pricing data
- Implements verification workflows for contributions
- Manages contributor reputation and recognition
Search Service
- Provides fast, multi-faceted search capabilities
- Handles autocomplete and fuzzy matching for wine names
- Optimizes search for low-connectivity environments
Infrastructure Services
Authentication Service
- Handles user authentication and session management
- Supports anonymous usage with optional account creation
- Manages social login integration
Analytics Service
- Tracks user engagement and feature usage
- Monitors search patterns and contribution metrics
- Provides insights for product improvement
Notification Service
- Manages push notifications for relevant updates
- Handles in-app messaging and alerts
- Controls user notification preferences
Data Stores
Wine Database
- Stores comprehensive wine catalog information
- Maintains retail pricing history and benchmarks
- Structured for efficient querying and analysis
Restaurant Database
- Stores restaurant information and metadata
- Maintains wine list data with pricing and availability
- Tracks restaurant-specific markup patterns
User Database
- Stores user profiles and preferences
- Maintains user history and saved items
- Handles privacy and data retention policies
Contribution Database
- Records user-contributed pricing information
- Tracks contribution history and verification status
- Manages contribution attribution and recognition
Search Index
- Optimized for fast wine and restaurant search
- Supports partial matching and autocomplete
- Enables complex filtering and sorting
Distributed Cache
- Improves performance for frequently accessed data
- Reduces database load during peak usage
- Supports offline functionality in the mobile app
Technology Stack
Frontend Technologies
| Component | Technology | Justification |
|---|---|---|
| Mobile App Framework | React Native | Enables cross-platform development with native performance; strong ecosystem and community support |
| UI Component Library | Custom components with React Native Paper | Provides consistent UI elements optimized for wine value display; supports dark mode by default |
| State Management | Redux Toolkit | Manages complex application state with predictable patterns; supports offline persistence |
| Navigation | React Navigation | Industry standard for React Native navigation; supports deep linking and screen transitions |
| Offline Storage | Redux Persist + SQLite | Enables robust offline functionality with structured data storage |
| API Communication | Axios + React Query | Provides efficient data fetching with caching, retry logic, and offline support |
| Analytics | Segment | Flexible analytics implementation with multiple destination support |
| Testing | Jest + Detox | Comprehensive unit and end-to-end testing framework for React Native |
Backend Technologies
| Component | Technology | Justification |
|---|---|---|
| API Framework | Node.js with Express | Lightweight, high-performance framework with excellent scaling characteristics |
| Service Architecture | Microservices with Express | Enables independent scaling and deployment of components |
| API Gateway | AWS API Gateway | Managed service for API routing, throttling, and authentication |
| Authentication | JSON Web Tokens (JWT) | Stateless authentication suitable for microservices architecture |
| Database | MongoDB (primary) | Document database ideal for flexible wine and restaurant schemas |
| Search Engine | Elasticsearch | Powerful search capabilities for wine names and attributes |
| Caching | Redis | In-memory cache for high-performance data access |
| Message Queue | AWS SQS | Reliable message queue for asynchronous processing |
| Serverless Functions | AWS Lambda | Cost-effective execution for sporadic workloads |
| Container Orchestration | AWS ECS | Managed container service for microservice deployment |
DevOps & Infrastructure
| Component | Technology | Justification |
|---|---|---|
| Cloud Provider | AWS | Comprehensive service offering with global reach |
| Infrastructure as Code | Terraform | Declarative infrastructure definition with state management |
| CI/CD | GitHub Actions | Integrated with source control; supports mobile and backend pipelines |
| Monitoring | AWS CloudWatch + Sentry | Comprehensive monitoring with error tracking |
| Logging | ELK Stack (Elasticsearch, Logstash, Kibana) | Centralized logging with powerful search and visualization |
| Performance Monitoring | New Relic | Real-time performance insights and bottleneck identification |
| Content Delivery | AWS CloudFront | Global CDN for static assets and image optimization |
Data Architecture
Core Entities
Wine Entity
{
"wineId": "string",
"name": "string",
"producer": "string",
"vintage": "number",
"region": "string",
"country": "string",
"varietal": ["string"],
"wineType": "string",
"retailPriceRange": {
"min": "number",
"max": "number",
"currency": "string",
"lastUpdated": "date"
},
"averageRating": "number",
"externalIds": {
"source1Id": "string",
"source2Id": "string"
},
"imageUrl": "string",
"createdAt": "date",
"updatedAt": "date"
}
Restaurant Entity
{
"restaurantId": "string",
"name": "string",
"location": {
"address": "string",
"city": "string",
"state": "string",
"country": "string",
"postalCode": "string",
"coordinates": {
"latitude": "number",
"longitude": "number"
}
},
"cuisine": ["string"],
"priceCategory": "string",
"wineListSize": "number",
"wineListLastUpdated": "date",
"website": "string",
"phoneNumber": "string",
"createdAt": "date",
"updatedAt": "date"
}
Restaurant Wine Entry
{
"entryId": "string",
"restaurantId": "string",
"wineId": "string",
"price": "number",
"currency": "string",
"byTheGlass": "boolean",
"specialOffering": "boolean",
"dateAdded": "date",
"lastVerified": "date",
"contributorId": "string",
"verificationCount": "number",
"status": "string", // active, removed, unverified
"createdAt": "date",
"updatedAt": "date"
}
User Entity
{
"userId": "string",
"email": "string",
"authProvider": "string",
"profile": {
"displayName": "string",
"location": "string",
"preferences": {
"valueCriteria": {
"greatValue": "number", // percentage threshold
"fairValue": "number",
"poorValue": "number"
},
"darkMode": "boolean",
"favoriteWineTypes": ["string"],
"notificationPreferences": {
"priceUpdates": "boolean",
"newRestaurants": "boolean",
"contributionVerified": "boolean"
}
}
},
"contributionStats": {
"totalContributions": "number",
"verifiedContributions": "number",
"reputationScore": "number"
},
"createdAt": "date",
"updatedAt": "date",
"lastLoginAt": "date"
}
Contribution Entity
{
"contributionId": "string",
"contributorId": "string",
"type": "string", // new_wine, price_update, new_restaurant
"status": "string", // pending, verified, rejected
"restaurantId": "string",
"wineId": "string",
"data": {
"price": "number",
"currency": "string",
"byTheGlass": "boolean",
"dateObserved": "date"
},
"verifications": [
{
"userId": "string",
"timestamp": "date",
"action": "string" // confirm, dispute
}
],
"createdAt": "date",
"updatedAt": "date"
}
Data Flow Diagrams
Wine Value Assessment Flow
sequenceDiagram
participant User
participant MobileApp
participant APIGateway
participant SearchService
participant ValueService
participant WineService
participant RestaurantService
participant Cache
User->>MobileApp: Search for wine
MobileApp->>APIGateway: Search request
APIGateway->>SearchService: Forward search
SearchService->>Cache: Check cache
alt Cache hit
Cache->>SearchService: Return cached results
else Cache miss
SearchService->>WineService: Query wine data
WineService->>SearchService: Return wine data
SearchService->>Cache: Update cache
end
SearchService->>APIGateway: Return search results
APIGateway->>MobileApp: Display search results
User->>MobileApp: Select wine
MobileApp->>APIGateway: Request value assessment
APIGateway->>ValueService: Forward request
ValueService->>WineService: Get retail price
WineService->>ValueService: Return retail price
ValueService->>RestaurantService: Get restaurant price
RestaurantService->>ValueService: Return restaurant price
ValueService->>ValueService: Calculate value rating
ValueService->>APIGateway: Return value assessment
APIGateway->>MobileApp: Display value assessment
MobileApp->>User: Show value rating
User Contribution Flow
sequenceDiagram
participant User
participant MobileApp
participant APIGateway
participant ContributionService
participant WineService
participant RestaurantService
participant ContributionDB
User->>MobileApp: Submit new wine price
MobileApp->>APIGateway: Contribution request
APIGateway->>ContributionService: Process contribution
ContributionService->>WineService: Verify wine exists
WineService->>ContributionService: Wine verification
ContributionService->>RestaurantService: Verify restaurant exists
RestaurantService->>ContributionService: Restaurant verification
ContributionService->>ContributionDB: Store contribution
ContributionDB->>ContributionService: Confirmation
ContributionService->>APIGateway: Contribution accepted
APIGateway->>MobileApp: Display confirmation
MobileApp->>User: Show thank you message
Service Architecture
Microservices Boundaries
The WineROI architecture follows domain-driven design principles to establish clear service boundaries:
Wine Domain
- Wine Service: Manages the wine catalog, attributes, and retail pricing
- External wine data integration handled within this boundary
Restaurant Domain
- Restaurant Service: Manages restaurant information, location, and wine lists
- Location-based discovery functionality contained here
Value Assessment Domain
- Value Service: Handles the core business logic of assessing wine value
- Markup calculations and value algorithms encapsulated here
User Domain
- User Service: Manages user accounts, preferences, and history
- Authentication Service: Handles identity and access management
Contribution Domain
- Contribution Service: Processes and verifies user-contributed data
- Reputation management and verification workflows
Search Domain
- Search Service: Provides unified search across wines and restaurants
- Handles indexing, ranking, and query processing
Service Interaction Patterns
WineROI employs several interaction patterns between services:
Synchronous Request/Response
- Used for user-initiated actions requiring immediate feedback
- Example: Wine value assessment during active user session
Asynchronous Event-Based
- Used for background processing and cross-service updates
- Example: Processing new user contributions
Data Replication
- Used for read-optimized views across service boundaries
- Example: Search service maintaining denormalized view of wine data
Bulk Synchronization
- Used for periodic updates of reference data
- Example: Updating retail wine pricing from external sources
API Design
RESTful API Principles
The WineROI API follows these principles:
- Resource-oriented endpoints
- Standard HTTP methods (GET, POST, PUT, DELETE)
- Consistent error handling and status codes
- Versioned API paths (/api/v1/...)
- Pagination for collection resources
- Filtering, sorting, and field selection where appropriate
Key API Endpoints
/api/v1/wines
GET /search - Search wines with filtering
GET /{wineId} - Get wine details
/api/v1/restaurants
GET /nearby - Find restaurants by location
GET /{restaurantId} - Get restaurant details
GET /{restaurantId}/wines - Get restaurant wine list
/api/v1/value
POST /assess - Get value assessment for wine at restaurant
GET /history/{wineId} - Get value history for a wine
/api/v1/users
POST /register - Create new user account
POST /login - Authenticate user
GET /profile - Get user profile
PUT /preferences - Update user preferences
/api/v1/contributions
POST /submit - Submit new wine price
GET /mine - View user's contributions
POST /{contributionId}/verify - Verify another user's contribution
Mobile Application Architecture
Application Layers
The WineROI mobile application follows a clean architecture approach with clear separation of concerns:
Presentation Layer
- React Native UI components
- Screen navigation and flow
- State management (Redux)
Domain Layer
- Business logic and rules
- Value calculation utilities
- Entity models
Data Layer
- API clients and services
- Local storage and caching
- Offline synchronization
Key Mobile Components
Core Screens
Home Screen
- Quick search functionality
- Nearby restaurants
- Recent searches
- User contribution prompts
Search Results Screen
- Wine list with basic information
- Quick value indicators
- Filtering options
- Progressive loading
Wine Detail Screen
- Value assessment visualization
- Price comparison (retail vs. restaurant)
- Similar value alternatives
- Contribution options
Restaurant Screen
- Wine list by category
- Value indicators
- Last updated information
- Map location
Contribution Screen
- Simple wine price entry form
- Restaurant selection
- Wine selection or creation
- Submission confirmation
Offline Functionality
The mobile application provides robust offline capabilities:
Local Data Storage
- SQLite database for structured data
- Redux Persist for application state
- AsyncStorage for user preferences
Offline Search
- Local index of previously accessed wines
- Recently viewed restaurants
- Search history with results
Offline Contributions
- Queue contributions when offline
- Background synchronization when connectivity returns
- Status indicators for pending submissions
Conflict Resolution
- Version tracking for offline changes
- Merge strategies for conflicting updates
- User notification for resolution when needed
Mobile Performance Optimizations
Network Optimization
- Request batching and deduplication
- Compressed API responses
- Incremental loading for large lists
- Image optimization and lazy loading
Rendering Performance
- Virtualized lists for smooth scrolling
- Memoization of expensive calculations
- Component lazy loading
- Optimized animations
Battery Optimization
- Reduced background activity
- Efficient location services usage
- Optimized refresh rates
- Dark mode as default
Data Management Strategy
Data Consistency Model
WineROI employs a hybrid consistency model:
Strong Consistency
- User authentication and profile data
- Financial transactions (if applicable in future)
- Wine and restaurant core information
Eventual Consistency
- User contributions and verifications
- Analytics and usage statistics
- Non-critical updates across services
Data Synchronization Patterns
Real-time Synchronization
- Used for user-initiated actions requiring immediate feedback
- Implemented via REST API calls with optimistic UI updates
Background Synchronization
- Used for non-critical updates and large data sets
- Implemented via scheduled jobs and message queues
Delta Synchronization
- Used for efficient mobile data updates
- Only changed data is transferred to minimize bandwidth
Data Privacy and Retention
User Data
- Personal information stored only with explicit consent
- Clear data retention policies (90 days for search history)
- User ability to delete history and contributions
Contribution Data
- Attribution options for user contributions
- Anonymous contribution supported
- Retention of pricing data indefinitely for historical analysis
Location Data
- Minimal collection with explicit permission
- Used only for restaurant discovery
- Not retained beyond current session unless opted in
Security Architecture
Authentication and Authorization
User Authentication
- JWT-based authentication
- Optional account creation for enhanced features
- Social login options (Google, Apple)
- Secure token storage on mobile devices
Authorization Model
- Role-based access control for administrative functions
- Attribute-based access for user-specific data
- Fine-grained permissions for contribution management
Data Protection
In Transit
- TLS 1.3 for all API communications
- Certificate pinning in mobile application
- Secure WebSockets for real-time features
At Rest
- Encrypted databases using AES-256
- Secure local storage on mobile devices
- Encrypted backups
PII Handling
- Minimization of collected personal data
- Separation of identity from contribution data where possible
- Compliance with GDPR and CCPA requirements
Security Monitoring
Threat Detection
- Anomaly detection for unusual access patterns
- Rate limiting to prevent abuse
- Continuous vulnerability scanning
Audit Logging
- Comprehensive logging of security events
- Immutable audit trail for administrative actions
- Regular security review process
Deployment and Infrastructure
Cloud Infrastructure
WineROI utilizes AWS as the primary cloud provider with the following components:
Compute Resources
- ECS for containerized microservices
- Lambda for serverless functions
- EC2 for specialized workloads
Data Storage
- MongoDB Atlas for primary databases
- S3 for object storage
- ElastiCache (Redis) for caching
- Elasticsearch Service for search
Networking
- API Gateway for API management
- CloudFront for content delivery
- VPC for network isolation
- Route 53 for DNS management
Deployment Pipeline
graph LR
Code[Developer Code] --> Git[GitHub Repository]
Git --> Actions[GitHub Actions]
subgraph "CI Pipeline"
Actions --> Build[Build & Test]
Build --> Analyze[Static Analysis]
Analyze --> Package[Package]
end
Package --> Registry[Container Registry]
subgraph "CD Pipeline"
Registry --> Deploy[Deployment]
Deploy --> Dev[Development]
Dev --> QA[QA/Testing]
QA --> Staging[Staging]
Staging --> Prod[Production]
end
subgraph "Monitoring"
Prod --> Observe[Observability]
Observe --> Metrics[Metrics]
Observe --> Logs[Logs]
Observe --> Traces[Traces]
Observe --> Alerts[Alerts]
end
Environment Strategy
WineROI employs multiple environments for development and deployment:
Development
- Individual developer environments
- Shared development services
- Automated deployments from feature branches
Testing/QA
- Integration testing environment
- Performance testing environment
- Automated test suite execution
Staging
- Production-like environment
- Final validation before release
- User acceptance testing
Production
- High-availability configuration
- Auto-scaling enabled
- Enhanced monitoring and alerting
Disaster Recovery
Backup Strategy
- Daily full backups of all databases
- Continuous transaction log backups
- Cross-region replication for critical data
Recovery Plans
- Documented recovery procedures
- Regular recovery testing
- Automated recovery for common scenarios
Business Continuity
- Multi-region deployment capability
- Failover automation
- Degraded mode operation plans
Observability and Monitoring
Monitoring Strategy
Infrastructure Monitoring
- Resource utilization (CPU, memory, disk)
- Network performance and availability
- Database performance metrics
- Auto-scaling events and capacity
Application Monitoring
- Service response times
- Error rates and exceptions
- API call volumes
- Business transactions
User Experience Monitoring
- Mobile app performance
- Screen load times
- Network request success rates
- User engagement metrics
Logging Strategy
Centralized Logging
- ELK stack (Elasticsearch, Logstash, Kibana)
- Structured log format (JSON)
- Correlation IDs across services
- Log retention policies
Log Levels
- ERROR: Exceptions and failures
- WARN: Potential issues requiring attention
- INFO: Significant events and transactions
- DEBUG: Detailed troubleshooting (non-production)
Alerting and Incident Response
Alert Thresholds
- Service availability < 99.9%
- API response time > 500ms
- Error rate > 1%
- Database connection issues
- Security incidents
Incident Management
- Defined severity levels
- Escalation procedures
- On-call rotation
- Post-incident reviews
Implementation Roadmap
Phase 1: MVP (3 Months)
Core Infrastructure
- Cloud environment setup
- CI/CD pipeline establishment
- Base microservices framework
Data Foundation
- Wine database with initial dataset
- Restaurant database for top 100 restaurants in 5 major cities
- Value assessment algorithm implementation
Mobile Application
- Basic search functionality
- Wine value assessment display
- Restaurant discovery
- Simple user contribution mechanism
Admin Tools
- Basic content management
- Data validation workflows
- Simple analytics dashboard
Phase 2: Growth (3-6 Months Post-Launch)
Enhanced Data Coverage
- Expanded wine database
- Additional restaurant coverage
- Improved data verification workflows
Advanced Mobile Features
- Offline mode enhancements
- User profiles and preferences
- Search history and favorites
- Improved contribution experience
Platform Optimization
- Performance tuning
- Scalability improvements
- Enhanced monitoring and alerting
Community Features
- User reputation system
- Contribution recognition
- Basic social sharing
Phase 3: Expansion (6-12 Months Post-Launch)
Advanced Features
- Wine label scanning capability
- Personalized recommendations
- Advanced filtering and search
- Premium features for monetization
Data Intelligence
- Trend analysis for wine pricing
- Restaurant markup patterns
- Predictive value assessment
- Machine learning for data verification
Platform Expansion
- Additional geographic markets
- International pricing support
- Language localization
- Restaurant partnerships
Technical Risks and Mitigations
| Risk | Impact | Probability | Mitigation Strategy |
|---|---|---|---|
| Insufficient initial wine data | High | Medium | Partner with existing wine databases; implement phased data acquisition strategy; focus on popular wines first |
| Low user contribution rate | High | Medium | Design intuitive contribution flow; implement gamification elements; create contributor recognition system |
| Data accuracy issues | High | Medium | Implement multi-stage verification; use statistical outlier detection; prioritize trusted contributor input |
| Poor connectivity in restaurants | Medium | High | Robust offline functionality; aggressive caching; minimal data transfer requirements |
| Mobile battery consumption | Medium | Medium | Dark mode by default; efficient location services; background activity optimization |
| Scale challenges with user growth | Medium | Low | Cloud-native architecture; auto-scaling configuration; performance monitoring from day one |
Conclusion and Recommendations
The WineROI technical architecture provides a solid foundation for delivering the core value proposition of instant wine value assessment in restaurant settings. The architecture balances immediate MVP needs with future scalability, enabling rapid initial deployment while supporting growth as the user base and data set expand.
Key recommendations for implementation:
Start with a focused MVP that delivers the core value assessment functionality for a limited set of popular wines and restaurants to validate the concept quickly.
Prioritize mobile performance and discretion in the initial implementation, as these are critical to the in-restaurant user experience.
Implement a robust contribution system early to begin building the crowdsourced data advantage that will increase in value over time.
Establish partnerships with wine pricing data sources to seed the initial database with accurate retail pricing information.
Design for offline-first operation to ensure reliability in variable connectivity environments.
Build comprehensive analytics to understand user behavior and guide future feature development.
By following this architecture and implementation approach, WineROI can deliver a compelling user experience that solves a real problem for restaurant diners while building a valuable data asset through crowdsourced contributions.
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Executive Summary
Vanka clearly articulates your idea in a way that enables the entire business strategy & planning foundation to be expertly prepared.
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User Journey
Everything customers experience from the moment they learn about you, to their first use of your product, to evangelizing your product.
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Brand Strategy
The foundation for how you show up in the world. It determines whether you are memorable, trusted, and ultimately chosen.
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Business Analysis
Expert analysis of your business idea, to help you make an informed decision about how to proceed.
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Visual Identity System
Establishes comprehensive branding guidelines, defining visual elements & their consistent application.
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Product Requirements
Defines what a product should do in a way that guides product development teams.
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Technical Architecture
Defines system structure, technologies, data flow, etc to guide engineering implementation and ensure scalability.
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Component Library
Catalogs reusable UI elements with usage guidelines, specs, code examples to ensure consistent interface design across products.
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UI Spec
Details interface layout, interactions, styling, behavior for specific screens or features to guide design implementation.
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UX Flow Diagram
Visually maps user journeys through a product, showing screens, decision points, interactions to clarify navigation and experience.
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Low-Fi Mockups
Quick, simple sketches of interface layouts to explore concepts, test ideas, and gather early feedback before detailed design.